Mwah was founded by Nicole Tremaglio, a retail operations expert with 10+ years of in-store and corporate experience at major fashion brands.
- Sold $1M+ as a top-performing salesperson
- Opened 20 new stores across North America
- Facilitated 50+ training sessions for 400+ employees
- Managed 15+ cross-functional projects
- Created dozens of critical sales enablement tools, reports, and guides from scratch
We offer a tailored approach and custom solutions. (One size does not fit all!) We are resourceful, detail-oriented, and dedicated to making your store somewhere employees want to work and therefore, somewhere clients want to shop.
We love: efficiency, creativity, consistency, reliability, open communication, originality
We don't love: formalities, busy work, drudgery, inaccuracy, apathy, low morale
Our focus is on Standards, Systems, and People initiatives that move the needle and get everyone on the same page.
You know that unsexy, intimidating, tedious stuff that never seems to get done? We take care of that.
- Store Audits
- Policy & Procedure
- Opening/Closing Standards
- Stockroom Organization
- Inventory Management Standards
- Transaction Policies
- Clienteling Systems
- Selling Culture Guide
- KPI Definitions
- Sales Floor Coaching
- Workflow Optimization
- Task Management Systems
- Onboarding Program
- Employee Handbook
- Training Manuals
- Role Definitions
- Performance Reviews
- Skill Advancement Program
- 01. Complimentary intro call
- 02. Define scope and timeline
- 03. Build tailored action plan
- 04. Strategic execution
- 05. Measure results
Your urgent audit of a rush priority, focusing on a single initiative.
Your sprint over the finish line, tackling an existing project.
Your problem-solver and Retail Fairy Godmother.
Your consistent, dedicated accountability partner.
Resilient retail leaders with unbridled creativity, impeccable style, cultural impact, and an avant garde attitude. They might not be organized, efficient, or detail-oriented though (no offense) so that's where we come in!
What size shops do you work with?
Small brick-and-mortar retail businesses with one to three locations, probably with less than 20 employees.
How long does a project take?Depends on how many facets of your business you would like to address. Working with us for 3 consecutive months is usually the sweet spot, but we'd love to partner with you again as your business needs evolve over time.
What does it cost?Pricing is project-based, scoped after the intro call. Strategic Planning starts at $1295 and Strategy + Execution starts at $2000.
Do you provide single strategy sessions?Yes, only for existing clients. We support lasting structural change, not quick fixes.
Do we meet remotely or in-person?If you prefer to meet in-person, one strategy session per week can be held on-site at your business. (NYC only.) Intensives can meet IRL once per week, with additional sessions held virtually, or entirely virtually. Implementation work is done remotely and requires store visits as needed.
Do you only work with NYC-based retailers?Nope! We do take into account that operating a high-overhead brick-and-mortar business in an expensive, fast-paced city like New York has its own distinct challenges. However, we can help you increase efficiency, reduce operating costs, and minimize turnover wherever you're located.
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